Senior Media Planner

JOB SUMMARY

We are seeking a Media Planner to join our in-house media team. This role is central to how we plan, activate, and optimize digital campaigns across performance, brand, and full-funnel objectives. Acting as an internal media agency, you will partner with brand teams and leading platforms (Google, Meta, TikTok, The Trade Desk, etc.) to deliver data-driven, scalable, and impactful media execution.

KEY ACCOUNTABILITIES

Strategic Media Planning

• Translate brand briefs into clear, insight-led media strategies across paid social, programmatic/display, video, search, and e-commerce.

• Recommend channel mix, targeting frameworks, and budget allocations aligned with business goals.


• Present compelling planning decks and investment rationales to secure stakeholder buy-in.

Media Buying & Campaign Management

• Execute media buys in line with approved plans and budgets


• Set up, monitor, and optimize campaigns on media platforms and buying tools


• Manage booking confirmations, material deadlines, trafficking, and launch checks


• Liaise with media owners, publishers, and platforms on rates, placements, and performance


• Ensure campaigns are delivered on time, in full, and within budget

Performance Management & Optimization

• Monitor pacing, delivery, and KPIs (ROAS, CPM, CPV, reach, frequency, etc).


• Apply real-time optimizations across bids, budgets, audiences, and creatives.


• Provide weekly insights and recommendations to maximize efficiency and impact.

Reporting, Insights & Analysis

• Deliver weekly, monthly, and post-campaign reports in collaboration with local brand teams.

• Extract actionable insights to inform future planning cycles and creative strategies.


• Build a library of benchmarks and best practices to scale learnings across markets.

Stakeholder & Platform Collaboration

• Serve as the primary digital media contact for brand and market teams.

• Partner with platform reps on best practices, A/B testing, and quarterly reviews.


• Align media execution with broader brand and e-commerce strategies to ensure consistency across the customer journey.

Process, Governance, Tools

• Maintain centralized documentation (media calendars, budget trackers).

• Uphold compliance with brand safety, ad policies, and measurement standards.


• Identify opportunities to streamline workflows and enhance operational efficiency

JOB QUALIFICATIONS

• 2–4 years of hands-on experience in digital media planning and buying (in-house or agency).

• Proficiency with at least two major platforms (Meta, Google Ads, DV360, TikTok, Snapchat, The Trade Desk).


• Strong analytical skills with the ability to interpret and act on performance data.


• Excellent project management and communication skills; adept at stakeholder coordination.


• Proven ability to manage multiple campaigns and markets simultaneously with attention to detail.

Preferred Qualifications:

• Experience with e-commerce media, remarketing frameworks, or full-funnel strategy.


• Familiarity with ad servers, tracking, and attribution tools.


• APAC market experience.


• Strong Excel/Sheets and presentation skills.

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