Social Media Lead

2. Social Media Lead

Department: Marketing · Full-time · Singapore

Job description

We are looking for a creative and digitally savvy Social Media Lead with a strong understanding of sports cards and collectibles. You will help shape our online presence across trading card retail and football culture, creating content that connects with collectors and fans, builds brand awareness and supports our stores, events, experiences and merchandise.

Key responsibilities

- Plan and execute social media content strategies across the company's trading card retail and football culture businesses.

- Manage content calendars and publishing across relevant platforms, including Instagram, TikTok and Facebook.

- Create and coordinate engaging content, including short-form videos, photography, product features, interviews, event coverage and campaign materials.

- Work with internal teams, creators, players, clubs and partners to deliver content for product launches, store activities, football events and merchandise campaigns.

- Monitor social media performance, track audience growth and engagement, and use insights to improve content quality and campaign effectiveness.

Salary range

S$2,500–S$3,200/month

Gross monthly base salary, excluding bonuses and benefits.

Requirements

- 1–2 years of experience in social media management, content creation, digital marketing or a related field.

- Strong knowledge of sports trading cards and collectibles, including current trends, popular products and collector culture.

- Familiarity with social media platforms, content formats and audience engagement, particularly Instagram and TikTok.

- Ability to create engaging content independently, with basic skills in photography, video editing, copywriting or design.

- A creative, proactive and organised approach to work, with the ability to manage multiple content priorities. Experience covering live events is an advantage, and being a fan of local football and Singapore football is a plus.

Working hours and days

- Standard working schedule: Monday to Friday, 2.00pm–10.00pm.

- Work arrangement: Full-time, with flexibility to support content production, live coverage and campaign requirements.

- Weekend and evening commitments: Must be available for events, football matches, store launches, product releases and other activations outside standard working hours, including weekends and public holidays when required.

- Scheduling: Working hours and days off may be adjusted according to the content calendar and event schedule, with advance notice wherever possible.

- Work location: A combination of office, retail store, event venue and other content production locations as required.