Social Media Marketing Executive- Content Creation
Key Responsibilities
1. Social Media & Content Creation
Plan, create and manage engaging content across Instagram, TikTok, Facebook, YouTube Shorts and LinkedIn.
Develop creative content ideas, scripts, captions and short-form videos to grow brand awareness and audience engagement.
Repurpose existing videos, podcasts, articles and live sessions into engaging social media content.
Manage content calendars, scheduling, publishing and community engagement.
Own the social media calendar, captions, scheduling, publishing and routine comment and message management. Refer technical, client-specific or sensitive questions to the team.
Coordinate email marketing activities, monitor performance and recommend improvements.
2. Podcast Coordination & Promotion
Research and identify suitable guest speakers for our One Good Chat podcast.
Manage guest outreach, scheduling and recording coordination.
Suggest episode angles and talking points with the hosts, and coordinate episode promotion and short clips.
3. AI Assisted Content and Marketing Workflows
Use AI tools to support content creation, research, ideation, hooks, scripts, captions, repurposing and marketing workflows.
4. Marketing Planning & Support
Work closely with the team to plan and execute marketing activities.
Track social media performance, prepare monthly reports and recommend improvements.
Support marketing activities for webinars, workshops, live sessions and events.
Coordinate with external creative partners and assist with other marketing initiatives as required.
Requirements
Diploma or degree in Marketing, Business or a related field preferred.
A strong interest in the stock market, investing, trading and financial education.
Relevant 1- 2 years experience in social media, content creation or marketing is preferred. Candidates should demonstrate their practical skills through work samples and a short assessment.
Clear written and spoken English, good editorial judgement, and ability to turn ideas into clear, engaging content without losing their original meaning.
Strong organization, attention to detail and follow-through across content calendars, approvals and guest outreach.
Able to confidently interpret social and email performance data, and recommending improvements.
Comfortable using AI tools in day-to-day marketing.
Self-driven and able to manage several projects at once.
Solid understanding of how Instagram, TikTok, Facebook, YouTube Shorts and LinkedIn work, including algorithms, formats and viral trends.
Basic video editing skills preferred (e.g. CapCut, Premiere Pro or similar).
What We Offer
Work directly with Joey Choy and a team building a trading and investment education brand.
Ownership of social media, content distribution and podcast outreach, with room to propose ideas and see them through.
Exposure to financial markets, investing and trading knowledge.
A small, fast-moving team where your ideas get tested quickly.