Trade Marketing Manager (APAC) - Travel Retail

A global retailer is looking for a Trade Marketing Manager (APAC).

Your new company

A global retailer is looking for a data-driven Trade Marketing Manager to drive customer conversion, engagement through targeted campaigns and customer insights. This role combines analytics and hands-on campaign execution to enhance customer retention, increase lifetime value, and deliver measurable business growth.

Your new role

• Develop and execute customer lifecycle campaigns across multiple channels.
• Analyze customer data and campaign performance to identify growth opportunities and optimize conversion rates.
• Drive personalization, segmentation, and retention strategies to improve customer engagement and loyalty.
• Manage end-to-end campaign planning, execution, and post-campaign analysis.
• Work closely with cross-functional teams to deliver data-driven marketing initiatives and enhance customer experience.
• Track KPIs and prepare insights-driven recommendations to improve marketing effectiveness.

What you'll need to succeed

• 5+ years of experience in trade marketing, commercial marketing in FMCG, Retail, Consumer industries.
• Strong analytical skills with the ability to translate data into actionable marketing strategies.
• Proven experience managing customer engagement and retention campaigns.
• Familiarity with CRM, marketing automation, and analytics platforms.
• Strong stakeholder management and project management skills.

What you'll get in return

• Opportunity to shape customer engagement and loyalty strategy for a leading consumer-facing business.
• High visibility role with direct impact on revenue growth, customer retention, and business performance.
• Exposure to large-scale customer data, advanced marketing technologies, and omnichannel campaigns.

What you need to do now

If you feel like you meet the above requirements or know someone who does, then click on the link to apply, or, you may send your application/referral directly to me at helen.chan@hays.com.sg.

If this job isn't quite right for you but you are looking for a new position, please contact me for a confidential discussion on your career.

EA Reg Number: R25159088 | EA License Number: 07C3924 | Company Registration No: 200609504D